Search Engine Optimization can be a scary phrase for a local business owner. But, in today's world of ever changing technology, it is absolutely ESSENTIAL to be found on Google, Bing and Yahoo if you are a local business. Follow these five best practices to ensure you'll have customers walking through the door!
- Set your site up for success.
Whether you are building your own site or hiring someone to do it, make sure that SEO is a number one priority from the start. - Choose your {key}words wisely.
Think of one or two unique keywords for each page and use them in titles, headings, and the content of the page. You may feel like your repeating yourself, but the Google gods will love it! - Be unique.
Each page on your website should have its own story. Keep your wording fresh from page to page and update it as often as you can. - Get social.
Every time another website shares a link to your site (like Facebook or Twitter), your SEO rank goes up. Are you listed on the local chamber of commerce website? The city business directory? You should be! - Use the freebies.
Take advantage of a couple free tools that Google provides. They all increase your relevancy in the search and Google trusts you as a reputable site.
Too much to take on right now? Call us at 308-532-1111 and we'll help you get your SEO on track.
